SEO Success Stories
August 5, 2010
In business since 2007, and I've never seen the economy like this. I needed visibility but sales are down and the last time I spent
$650 on a postcard mail out to 1,000 people, it didn't seem to have any effect. And there are 63,000 more people on the Peninsula that
I didn't reach.
Websites
scared me because of the investment involved and what if it didn't work? I was on the ropes and I'd heard a bunch of stories
about being invisible on the internet unless you paid out every month for advertising. The internet is full of terms like search engine
optimization
,
niche
, web2.0 and
web design
that made no sense to me.
To make a long story short, I purchased my domain name June 30, and
Peninsula SEO went right to work.
It took them 10 days to get the
website up and running and today is August 5th and I've got 31 listings at #1, 91 in the top 5
and 123 in the top 10 and my phone is ringing.
Google - Yahoo! - Bing - Ask.com - AOLSearch and AlltheWeb.
Peninsula SEO of
Monterey
said they would target out of town clients that have second homes here along with local
business and that part of my business has doubled.
Nothing could have been easier or more professional !
Owner/Operator
Monterey Window Cleaning
www.monterey-window-cleaner.com
SEO Maintenance
SEO maintenance is every bit as important as any other factor in getting website to the very top of the search engines. When a website achieves #1 rankings, you can bet
the whole enchilada that it's competitor websites that used to be #1 are very hard at work analysing the change and seeking to reverse it. The loss of a #1 position on
Google means a decrease in prestige, traffic, sales and $$$. SEO Maintenance is the ongoing efforts required to stay at the top. Effective SEO maintenance requires
close attention to several factors.
Search Engine Changes
Search Engines are continually changing their ranking algorithms in an effort to fine tune their effectiveness, weed out the cheaters and increase their profits.
These changes need to be evalutated, accounted for and included in ongoing SEO efforts to maintain ranking dominance.
Keyword Research
Continuing keyword research is a vital factor in maintaining search engine dominance. Trends in the use of keywords and keyword phrases must be taken into account,
tested, validated and utilized.
Ranking Improvement
Maintenance doesn't just mean staying in one place. As the market changes, as trends change and as search engines change, effective SEO maintenance can identify new
opportunties for improving SERP results.
Content Management
The addition of fresh, keyword-rich content directed at new factors in an ever-changing market place is an invaluable tool in maintaining search engine dominance.
Onpage and offpage content will require that search engines continue to recognize that a website is important and relevant.
Link Building
Continuing to build quality link relationships is an absolute necessity for maintaining and improving SERP results. There is no substitute for this essential activity.
Documentation
1) Weekly ranking reports by keyword are vital to maintaining business traffic. Changes in keyword popularity and effectiveness need to be documented,
analysed and implemented if a website is going to maintain it's position in the market.
2) Links are constantly changing and broken or out-of-date links are penalized by search engines. Weekly link management reports are the only way to
avoid being penalized. Link tracking must always be current.
3) Monthly or bi-weekly reports regarding suggested changes in structure, content or keyword use are an integral and vital part of any SEO maintenance
strategy.
4) Site change documentation. The only way to analyse what works and what doesn't work is to have an audit trail of changes made or decisions made to
maintain the status quo. The ability to identify content and keyword trends through careful analysis and pinpoint changes that need to be made is an essential part of
making sure a website at the top stays at the top.