SEO Success Stories
August 5, 2010
In business since 2007, and I've never seen the economy like this. I needed visibility but sales are down and the last time I spent
$650 on a postcard mail out to 1,000 people, it didn't seem to have any effect. And there are 63,000 more people on the Peninsula that
I didn't reach.
Websites
scared me because of the investment involved and what if it didn't work? I was on the ropes and I'd heard a bunch of stories
about being invisible on the internet unless you paid out every month for advertising. The internet is full of terms like search engine
optimization
,
niche
, web2.0 and
web design
that made no sense to me.
To make a long story short, I purchased my domain name June 30, and
Peninsula SEO went right to work.
It took them 10 days to get the
website up and running and today is August 5th and I've got 31 listings at #1, 91 in the top 5
and 123 in the top 10 and my phone is ringing.
Google - Yahoo! - Bing - Ask.com - AOLSearch and AlltheWeb.
Peninsula SEO of
Monterey
said they would target out of town clients that have second homes here along with local
business and that part of my business has doubled.
Nothing could have been easier or more professional !
Owner/Operator
Monterey Window Cleaning
www.monterey-window-cleaner.com
Search Engine Optimization
Our mantra at Peninsula SEO is Search Engine Optimization Through Effective Web Design. SEO techniques
shouldn't have to overcome basic site design flaws in order to achieve outstanding search engine ranking.
Site Structure
A successful website has a theme and each page has a topic. These, along with the targeted keyword phrase for each, dictate the site structure. When this
basic rule of effective SEO is ignored in favor of flash, dazzle or ''creative flair'', rankings suffer as a result.
Content
All things being equal, websites with lots of pages rank better. 50 small pages of content will always rank better than 5 pages of lengthy text. Each
page should contain 250-300 unique words. Real content! Fluff isn't effective. A good SEO rule is to write for the customer, optimize
for the search engines.
Clean Code
Search engine robots have a limited amount of time to crawl your site. Websites that are too complicated or lengthy might not be crawled completely at each
pass. Also, people want a page that loads quickly. Graphics are essential but they function only to achieve focus and support the content. Don't compromise
structure.
URL Creation
The use of keywords and keyword phrases in the page URL is a gargantuan factor in ranking. Search engines consistently and automatically grant more
relevance to a page URL containing keywords for that page.
Keyword Use
Keywords are the glue that holds the entire SEO strategy together. Used incorrectly, they will ensure that a website never achieves any significant ranking.
Properly used, they link everything together to create a unified message that targets that page in such a way that the search engines simply can't avoid
the message we've designed that page to communicate.
Meta Tags
Forget the keywords meta tag. It is completely ignored by Google. The title tag and the correct use of keywords in it is absolutely essential to ranking.
Let everything else be perfect and ignore the title tag and forget about ranking. The description tag doesn't factor into ranking, but this is where an
attractive yet compelling message motivates customers to click through to your page.
Link Building
Link mining is a time-consuming and sometimes tedious process but without it, there is absolutely no chance of achieving any significant ranking.
For example, Google requires at least one incoming link from another website to get indexed at all. An insufficient number of quality links is the
single most important reason business websites fail to achieve satisfactory rankings.